Introducing our Tracking Documentation Tool

The first visual tracking documentation tool

January 1, 2024

In today's data-driven world, organisations strive to make informed decisions based on product analytics. However, the reality is that most teams struggle with understanding and utilising their data effectively. Enter Glazed, the first visual product analytics tracking documentation tool designed for visual thinkers.

The Data Culture Dilemma

Despite the widespread desire to be data-driven, few people truly understand the data their teams collect. Our research, involving over 200 data and product professionals, reveals a stark truth: the biggest obstacle to a strong data culture is the difficulty in finding and understanding the right events.

This challenge affects everyone:

• Non-technical stakeholders resort to posting questions in data-request Slack channels
• Data workers and technical PMs struggle to access data from other teams
• Cross-team alignment on tracking becomes a herculean task

The root cause? Poor documentation, often in the form of intimidating 300+ row spreadsheets that instill fear rather than insight.

The Power of Visual Documentation

At Glazed, we believe in the adage "a picture is worth a thousand words." Research consistently shows that visual technical documentation is more efficient and less prone to implementation errors than text-based alternatives.

Glazed: Bridging Design and Data

Glazed brings tracking documentation where it belongs: the product's UI. By linking event names to specific Figma design elements, we make events tangible and easily understandable for all team members.

Key features:

• Figma Tracking Companion Plugin: Access tracking documentation directly within Figma
• Data Warehouse Integration: Connect with Snowflake, BigQuery, and Redshift
• Analytics Platform Integration: Seamlessly work with Segment, Amplitude, and Mixpanel

How Glazed Works

1. Connect to your Figma designs
2. Create visual tracking plans directly within design files
3. Import existing events from Mixpanel or Amplitude
4. Link events to design elements via drag-and-drop
5. Connect to your data warehouse for QA and analytics functionalities

The Glazed Advantage

Our early adopters report significant improvements:

• 70% time savings across tracking-related tasks
• 5x faster event instrumentation by front-end engineers
• Estimated 80% time saved on QA processes
• Equivalent of one full-time employee saved per product team[1]

Additional benefits:

• Single Source of Truth: Access tracking information for all teams across the company
• Increased Data Awareness: Encourages data exploration and drives a data-driven culture
• Duplicate Event Prevention: Name checker warns of similar existing events
• Visual Version History: Track design and event changes for better behaviour traceability

Conclusion

Glazed is poised to revolutionise how teams interact with product analytics. By making events tangible and bringing tracking documentation to the design phase, we simplify the process of instrumenting events and reduce the complexity of tracking and analytics. With Glazed, your team can engage more deeply with data, ask better questions, and make more informed decisions.

Join us in our mission to create a company culture where fast access to data insights is the norm, not the exception. Experience the power of visual analytics documentation with Glazed and transform your team's data culture today.